Applewood Trails is a conceptual brand designed for an apple orchard to capture the warmth and adventure of a family and friends without relying on the expected visual cues. Instead of traditional reds and greens or apple an obvious logo, I challenged myself to build an identity that reflects the experience rather than the expected visuals. The result is a modern, cohesive visual system that feels inviting, versatile, and uniquely its own. AppleWood Trails supports everything from seasonal activities like apple picking and hay rides to weekend farmers markets. I was able to rethink familiar spaces and create intentional constraints. The results? A brand that feels both fresh and thoughtfully considered.
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